PDM and Telstra announce groundbreaking 3D content and technology initiative May 19, 2008
Posted by Catriona Pollard in PDM.Tags: 3D content and technology, 3D TV, PDM, Telstra
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Announcing an Australian first in 3D plasma installations, Australia’s leading provider of Out-Of-Home Digital media, PDM and Telstra will join to showcase groundbreaking video content using emerging 3D technology.
In an Australian first, viewers will be able to engage with powerful 3D content without having to wear polarising glasses. PDM’s in-house creative studio will design purpose-built information, advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market. The flat-panel displays will demonstrate Telstra’s ‘break-through’ world-class technology, services and media capabilities as well as PDM’s advanced 3D content production capabilities.
Julie Frikken, PDM Creative Director says, “Marking yet another first for PDM, 3D TV will position both companies at the forefront of media technology in Australia. 3D TV will fundamentally change the rules and scope for advertisers communicating messages to the marketplace.”
She continues: “PDM’s studio can now create 3D imagery from existing 2D Telstra visual content or we can create 3D content from scratch using sophisticated software products.Imagine your product or brand spinning, jumping and literally reaching out to your audience. This technology lends itself to incredible new customer experiences – we’re excited about the possibilities. “
Telstra Enterprise and Government’s Executive Director – Marketing, Planning & Operations, Randy Lynch says, “Telstra is always on the lookout for innovative ways to capture the imagination of our customers. Working closely with PDM, Telstra will be the first company in Australia to utilise this creative solution.”
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
PDM appoint Network Manager to the Wellbeing Network May 19, 2008
Posted by Catriona Pollard in PDM.Tags: Jon Marshall, PDM, Prime Digital Media, Wellbeing Network
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Australia’s leading provider of out-of-home digital media, Prime Digital Media (PDM) has appointed Jon Marshall as Network Manager to the Wellbeing Network.
Marshall will be responsible for managing and developing the digital signage network which consists of LCD screens and touch-screen kiosks at prominent locations across three pharmacy brand channels – Amcal, Guardian and Blooms.
With the network spread over 250 stores nationally, Marshall will be concentrating on the day-to-day operational matters related to the Wellbeing Network as well as ensuring existing and future clients understand the significant benefits and features of the centrally managed network.
Marshall says “I am excited to join PDM and play a part in the growth of this unique out-of-home digital signage platform. As the PDM networks are a ‘new’ technology and media, the most challenging part is to educate everyone from pharmacists to suppliers about the many benefits of this targetted in-store medium.”
With over 15 years experience in the Australian Pharmaceuticals industry, Marshall has a unique network and skill-set which will be an asset to PDM and the rapidly growing Wellbeing Network. Most recently he assisted PDM in the development and deployment of the Wellbeing Network to Blooms stores nationally. Prior to that Marshall held the position of General Manager at Health Communication Network HCN, where he developed prescribing software used by 16,000 GPs, and in the process built the largest electronic medical advertising business in Australia. Prior to that Marshall was Asia Pacific Business Unit Manager for Eli Lilly Pharmaceuticals Cardiovascular Division.
About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
About the Wellbeing Network
The Wellbeing Network is the largest centrally-managed out-of-home digital Wellbeing network in Australia with 250 stores spread nationally. The network consists of LCD screens and touch-screen kiosks at prominent locations in captive consumer dwell areas across three pharmacy brand channels – Amcal, Guardian and Blooms. The Wellbeing Network delivers targeted messages to a predominantly female audience in a trusted destination where 83% of shoppers purchase. The Wellbeing Network is predominantly female (73%) and aged between 25-59 (68%). 97% of the audience trust their pharmacist and believe their pharmacy is a quality healthcare destination. The Wellbeing Network provides an engaging mix of news, information, entertainment, health, beauty and wellbeing content interspersed with advertiser and channel messages.
