CP Communications’ media releases

Announcing an Australian first in 3D plasma installations, Australia’s leading provider of Out-Of-Home Digital media, PDM and Telstra will join to showcase groundbreaking video content using emerging 3D technology.

In an Australian first, viewers will be able to engage with powerful 3D content without having to wear polarising glasses. PDM’s in-house creative studio will design purpose-built information, advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market.  The flat-panel displays will demonstrate Telstra’s ‘break-through’ world-class technology, services and media capabilities as well as PDM’s advanced 3D content production capabilities.

Julie Frikken, PDM Creative Director says, “Marking yet another first for PDM, 3D TV will position both companies at the forefront of media technology in Australia. 3D TV will fundamentally change the rules and scope for advertisers communicating messages to the marketplace.”

She continues: “PDM’s studio can now create 3D imagery from existing 2D Telstra visual content or we can create  3D content from scratch using sophisticated software products.Imagine your product or brand  spinning, jumping and literally reaching out to your audience. This technology lends itself to incredible new customer experiences – we’re excited about the possibilities. “

Telstra Enterprise and Government’s Executive Director – Marketing, Planning & Operations, Randy Lynch  says, “Telstra is always on the lookout for innovative ways to capture the imagination of our customers.  Working closely with PDM, Telstra will be the first company in Australia to utilise this creative solution.”

ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com