CP Communications’ media releases

Australia’s leading provider of out-of-home digital media, Prime Digital Media (PDM) has appointed Ifca Dragicevic as Account Director.

Dragicevic is responsible for managing PDM’s day-to-day relationship with Telstra’s Strategic Marketing and Retail Media solutions team.  Her role includes co-ordinating all aspects of the rapidly growing centrally managed ‘Telstra TV’ digital media platforms.

Dragicevic says: “I am excited to be working with PDM and look forward to contributing to the growth of this new media space. Working with PDM I hope to grow the Telstra relationship as well as develop their managed in-store media network.

“I am looking forward to a positive year ahead with PDM, achieving growth with Telstra and contributing to PDM’s already excellent results. My technical and creative background is a great fit for this role, as I will be working both strategically and technically with Telstra who have committed to a rollout of Telstra TV to another 50 stores by mid-year.  We are also currently working on the launch of the Telstra T-Life store in Melbourne which is due to open at the end of this month.”

Ms Dragicevic has worked with a variety of traditional and new media companies over the past 18 years in a number of different roles, primarily in account management and production. These companies include Broadcast Media businesses such as Channel Ten, Channel Seven and SBS to those in the Digital Media sector such as Euro Interactive, Patts Interactive and Singleton Ogilvy Interactive.

Prior to working at Prime Digital Media, Ms Dragicevic was Senior Interactive Producer at Singleton Ogilvy and Mather. In this role she managed an extensive portfolio of clients and interactive projects like dynamic website developments, e-marketing campaigns, interactive game developments, broadband media production and online advertising campaigns.

Ms Dragicevic has worked with clients including KFC, Mitsubishi, DHL, McGuigan Wines, Arts Council, Foxtel and Telstra.

About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com