CP Communications’ media releases

Out-of-home digital (OOHD) media company Prime Digital Media (PDM) announced today the addition of QR to their advertising solutions, making them the first Australian Out-of-Home digital media company to adopt QR technology.

QR (Quick Response) Codes add another new dimension to OOHD advertising. By simply flashing a mobile phone at one of the codes on the PDM screens, a consumer can be directly linked to the advertiser’s brand messages.

QR works by the consumer using a camera phone that has been equipped with the reader software, scanning the image of the QR Code causing the phone’s browser to either launch and redirect to a programmed URL, text message, or phone number at no cost to the mobile phone user or the advertiser.

In an Australian first, PDM is using this break-through technology on all their Media Networks including Wellbeing, Lifestyle and Home Electronics. Currently the PDM network has over 6,000 Plasma and LCD screens connected to a centrally managed web-based trafficking system, attracting leading domestic and international brands as advertisers on the network.

“We have seen the dramatic take up of QR in Japan by retailers, with almost every retail industry adopting this technology. Our advertisers are eager to embrace QR to build stronger brand relationships with consumers.” 

“Because there is no barrier to entry, the technology is opt-in and there is no cost for the advertiser or the user, we predict QR technology to boom in Australia by 2009,” said PDM, Planning and Creative Director, Julie Frikken.

“OOHD media captures consumers as they dwell. People don’t ‘watch’ OOHD screens like they do a TV, instead they take away high impact snippets of information as they dwell. Now, with QR technology, they can further engage with the advertising by instantly getting further information about products and brands of interest.” 

About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com