Telstra unveils ground-breaking 3D TV initiative to engage new media savvy consumers at point-of-purchase July 30, 2008
Posted by Catriona Pollard in PDM.Tags: 3D content, out-of-home digital media, PDM, Telstra
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Telstra has unveiled Australia’s first commercial installation of 3-Dimensional content and technology with Telstra CEO, Sol Trujillo, opening the world-class Executive Briefing Centre (EBC) in Melbourne. The 3D TV initiative offers a ground-breaking communication medium that engages the new media savvy consumers in retail environments at point-of-purchase.
In an Australian first, viewers are able to engage with powerful 3D content without having to wear polarising glasses. The Telstra CEO features prominently on the 3D TV content display at the EBC explaining what Telstra calls “Next Dimension Working™” for its enterprise and government customers. Other content clips include purpose-built advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market.
Telstra Enterprise and Government’s Executive Director – Convergent Sales, Paul Geason said: “Following on from Telstra’s recent success with Australia’s first live interactive hologram, we partnered with Prime Digital Media to deliver another first in 3D interactive content. The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra’s enterprise and government customers. The technology lends itself to incredible new customer experiences.”
“Imagine the application of this technology to a traditional and crowded media space to create a new direct communication channel for organisations to engage and inform their customers about new products,” he said.
Telstra’s Retail Media Solutions partner, Prime Digital Media (PDM) has created purpose-built product and brand messages to demonstrate the power of this technology to Telstra’s enterprise and government customers. The flat-panel plasma display demonstrates a coming together of Telstra’s cutting-edge mediacomms and network capabilities, as well as PDM’s advanced 3D content production capabilities.
Julie Frikken, PDM Creative Director said: “We are excited to be a part of Telstra’s world-class Executive Business Centre in Melbourne. The centre is the perfect launch pad for yet another Australian first – 3D TV. What looks like a regular plasma TV at first glance surprises and engages customers with content that reaches out and invites customers to look again. 3D TV will fundamentally change the rules and scope for communicating messages to the marketplace.”
“This media platform certainly feels like it takes us into the Next Dimension. At PDM we are specialists in world-class out-of-home digital content production and 3D TV allows us to push conventional boundaries and capture an audience with simple yet effective brand messages,” Ms Frikken added.
Telstra’s General Manager, Innovation Marketing, Leonie Valentine explains the concept behind the inclusion of 3D TV in the Executive Briefing Centre: “The EBC was designed around Telstra’s brand and the Next IP™ network to put the power of what we call Next Dimension Working™ in the hands of our customers. The inclusion of PDM’s 3D content really does take us into the next dimension.”
The Melbourne EBC is part of a national customer demonstration capability established by Telstra to allow its Enterprise and Government customers to truly experience the benefits and value of Telstra’s integrated solutions and products through briefings and hands-on demonstrations.
Bilfinger Berger Services Appoints Louise Hicks as Company Director July 16, 2008
Posted by Catriona Pollard in Bilfinger Berger Services.Tags: Bilfinger Berger Services, Louise Hicks, Mark Elliott, New Appointment
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Bilfinger Berger Services (Australasia) Pty Ltd is pleased to announce the appointment of Ms Louise Hicks as a director of the company and its subsidiaries.
Appointed a senior executive of the company in 2006, Ms Hicks has assumed the role of Executive Director Corporate Services.
Bilfinger Berger Services Managing Director, Mr Mark Elliott, said Ms Hicks is an experienced company director, commercial lawyer and chartered accountant with senior management experience in mergers, acquisitions and financing.
“Louise will bring considerable financial, management and corporate governance expertise to her directorship of Bilfinger Berger Services (Australasia) Pty Ltd and its subsidiaries,” Mr Elliott said.
Ms Hicks was formerly a Director of Ngarda Civil and Mining Pty Ltd, a Director and Audit Committee Chairman of the South Australian Superannuation Funds Management Corporation, Chairman of Flinders Consulting Pty Ltd and Deputy Chairman of the Resource Industry Development Board of South Australia.
Ms Hicks also served as Company Secretary and Corporate Counsel to the engineering and mining group, Henry Walker Eltin Group Limited.
Bilfinger Berger Services (BBS) is a specialist engineering contractor and high-end asset solution provider dedicated to relationship contracting. With over 3000 employees across Australia and New Zealand and an average revenue growth rate of 50% per annum over the past three years, BBS secured over $1.5 billion in new long term maintenance contracts in 2007.
Bilfinger Berger Services offers design, engineering, construction, operations, maintenance, asset management services, automation systems and electrical switchgear manufacturing for clients in a diverse range of industries – power, mining and minerals, chemical and process, pulp and paper, telecommunications, transport, water and wastewater, health and oil and gas. For further details, visit www.bbsaa.com.au
PDM and Planet Ark announce environmental media partnership July 15, 2008
Posted by Catriona Pollard in PDM.Tags: enviromental campaign, National Tree Day, out-of-home digital media, PDM, Planet Ark, Prime Digital Media
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Australia’s leading provider of Out-Of-Home Digital media, PDM, today announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark.
PDM will place a series of Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage media networks Australia-wide at no cost to the organisation. To run over the next 12 months, the media space and content production has a market value of approximately AUD$1million.
The partnership will see PDM promote Planet Ark environmental campaigns as well as a dedicated environmental content chapter running over the PDM networks which will feature Planet Ark environmental tips and advice. These messages aim to demonstrate the many ways that individuals can reduce their day to day impact on the environment – at home, at work and in the community.
PDM Communications Director, Angela Byrnes says, “We see our partnership with Planet Ark as a relevant and effective way of further driving our mission to become an environmentally and socially responsible business. PDM aim to make a genuine contribution and change to the environment by supporting and playing a role in enviromental initiatives.”
She continues, “With the addition of informative and educational environmental messaging to our networks we expect to genuinely influence our network audiences to take action with climate change making them smarter and more efficient when it comes to the environmental issues that we are facing locally and globally.”
The award-winning content that the PDM signage network delivers will help Planet Ark engage a captive audience in retail environments. Through PDM’s digital networks, Planet Ark will further communicate their messages and raise awareness of environmental issues and latest campaigns. Planet Ark will be able to educate a wide demographic Australia-wide including customers at Boost stores, Retravision, as well as Blooms, Guardian and Amcal pharmacies.
Planet Ark CEO, Sean Barrett said, “Australian consumers urgently need information on sustainable lifestyles if they are to play their part in saving the environment and preparing themselves for the financial impact of living in a carbon constrained world. The PDM partnership gives us an opportunity of reaching a large consumer audience while they are shopping.”
Launching with content promoting Planet Ark’s National Tree Day, PDM will produce unique Planet Ark branded content through their in-house creative studio. The 15 second re-purposed promotional content clip will play in the lead up to the event over PDM’s entire media network including the Lifestyle, Wellbeing and Home Electronics digital media networks.
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store T [shop] and T [life]retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most Out-of-Home Digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral. PDM offer advertisers the option to carbon offset their advertising on the PDM networks..
www.primedigitalmedia.com
Innovative Blogs launched to raise awareness for Cerebral Palsy community July 10, 2008
Posted by Catriona Pollard in Energetica.Tags: Cerebal Palsy, Energetica, The Spastic Centre
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Energetica, IT consultancy specialist in the not-for profit sector, together with The Spastic Centre, have developed and launched four innovative blogs designed to provide a voice for people living with cerebral palsy (CP).
Energetica’s Director Lisa Harvey said the launch of the blogs will be significant in raising awareness and improving the understanding of CP in the community.
“I am hoping that the powerful stories of peoples’ lives told on the blogs will create a sense of community around the bloggers and provide an insight into the difficulties and joys of people living with a medical condition. The bloggers will be talking about their real lives and will provide an insight into how people live with CP,” said Ms Harvey.
Energetica was engaged by The Spastic Centre to plan the structure and technology for the blogs along with constructing the CSS templates. Energetica also tested the tools for accessibility with people who have cerebral palsy. This was an important part of the process as the management tools had to suit people who have some physical difficulty using computer technology.
“All of the technology used by Energetica for this project was open source. We used the Joomla! Content Management System to build the four sites, with the Myblog and Jomcomment components. This adds blog style content functionality so that they can be easily managed from the front end. RSS, social bookmarking and other tools are all supported as are the multiple bloggers,” said Ms Harvey.
The blogs provide a mechanism for people to share information and tell their stories. There are two blogs written by people with CP. One focuses on the web and technology, and the other shares very real social experiences of life with CP. The third blog, written by a father of a child with CP, offers a compelling, family perspective on living with a disability. Each of these people have different approaches to life and a different outlook to living with CP.
The final blog is written by staff at The Spastic Centre sharing news, activities, events, websites and classifieds for people with CP and their families.
The project commenced in 2007 but was delayed due to the fire that devastated The Spastic Centre administration building before Christmas.
Visit the blogs at www.cpblogs.org.au
About Energetica
Energetica provides IT advice, strategy and web-based technology to the not-for-profit community and helps organisations build their IT capacity and manage it into the future by understanding the unique requirements of not-for-profit community-based, member-based organisations and SMEs. Energetica works with SMEs, peak bodies, trade unions, charities, associations and community organisations.
About The Spastic Centre
The Spastic Centre was one of the first organisations of its kind in the world. It was started in 1945 by two parents, Neil and Audrie McLeod, who had a daughter with cerebral palsy (CP). Together with a small group of families they developed services and programs for children and adults with CP. Today, The Spastic Centre delivers essential services across 70 sites in NSW and the ACT.
Cerebral palsy affects movement, and is the result of damage to the developing brain, usually before birth. It is the most common physical disability in childhood. One in every 400 babies born in Australia will have cerebral palsy. Babies most at risk of CP are those born prematurely or with low birth weight. Globally, the incidence of CP has not declined despite advances in medical technology.
PDM announce carbon neutral advertising for their digital signage network July 10, 2008
Posted by Catriona Pollard in PDM.Tags: carbon neutral advertising, Carbon Planet, out-of-home digital media, PDM
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Australia’s leading provider of Out-Of-Home Digital media, PDM, has announced they will now offer carbon neutral advertising to their clients. PDM is the first Australian Out-of-Home Digital media company to provide advertisers with a choice to purchase fully carbon offset advertising as part of their environmental responsibility.
Carbon Planet, a specialist carbon reduction advisory company, has created a calculator for PDM that estimates carbon emissions for the use of all plasma and LCD screens used in their digital signage networks. Using this tool, PDM can purchase carbon credits on behalf of their advertisers and offer carbon neutral advertising to clients for a nominal surcharge.
PDM Communications Director, Angela Byrnes says: “PDM are excited that we can now provide our clients with the opportunity to carbon offset their advertising on our media networks. We identified that the impact of climate change is foremost in our customer’s minds and that the foundation of good client relationships can be built on a strong environmental policy.”
“More than ever before, customers are expecting the businesses they support to demonstrate social and environmental responsibility. We are happy to invest in the offset calculator knowing that we are helping our clients contribute toward a more sustainable and environmentally responsible future.”
Ms Byrnes says: “In addition to this environmental initiative and as part of our long-term commitment to the environment, PDM has also completely offset our carbon footprint to become carbon neutral.”
Carbon Planet conducted a thorough Greenhouse Gas Emissions audit to determine the carbon footprint of a one-year period, being the calendar year of 2007. The audit identified the types and amounts of GHG emissions attributable to PDM’s operations so that they could fully offset the effect of their emissions through the purchase of certified carbon credits.
The audit process included an inventory of all activities and utilities used in day-to-day business operations, identification of the source and scope of emissions, development of audit boundaries, collection of relevant usage data and analysis of data.
Jim Johnson, Carbon Planet’s Executive Chairman and CEO said: “We congratulate PDM on their initiatives and work with Carbon Planet. They are a tremendous example of what forward thinking, environmentally sustainable companies can achieve. The fact that they have extended their carbon neutral program to allow their advertisers to offset their emissions is innovative and market leading”.
PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ and T[Life]retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
www.primedigitalmedia.com
PR Junior account manager – Position description July 6, 2008
Posted by Catriona Pollard in Uncategorized.Tags: PR Consultant position
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This is an ideal opportunity for a junior account manager with PR Agency experience who is looking to build on their account management skills, or a senior PR consultant looking to move back into the workforce. This is a great opportunity to do some really interesting work with direction from a senior PR executive.
Public relations and marketing work including managing client accounts, devise strategies that promote all elements of a client’s brief, media liaison, generate story ideas and opportunities for media coverage and writing.
You have solid experience in publicity and marketing, have excellent relationships with media, strong writing skills, be highly organised and motivated, and able to take initiative and meet strict deadlines. This role requires strong management abilities, excellent time management, a collaborative and creative outlook, self-responsibility, excellent communication skills and a high level of integrity.
The company
Operating for 7 years, CP Communications provides PR & marketing services from our office is in North Sydney. Our culture is dynamic, creative and innovative and we work within a variety of industries including technology, recruitment, resources, marketing, consumer, health and media.
Responsibilities including:
Working with the Account Director (Catriona Pollard):
• Manage client accounts
• Devise strategies that promote all elements of a client’s brief
• Generate story ideas and opportunities for media coverage
• Follow up media enquiries and facilitating interviews
• Develop online PR campaigns
• Produce high quality promotional materials – press releases and kits, biographies etc
• Write copy – newsletters, brochures, advertising, websites etc
• Assist with business development opportunities
• Undertake ancillary duties related to PR/marketing initiatives such as following up on quotes, database updating, proofreading, media list development.
Skills
• Understanding of PR/marketing industry and must have PR agency experience
• Superior written and oral communication skills
• Strong client service attitude
• Ability to meet deadlines
• Be passionate about PR
• Be passionate of technology & how it affects business
• High standard of work
• Innovative outlook and creative flair
• Strong project management skills
Personal
• Confident, positive, reliable, honest, mature minded and flexible
• Able to prioritise tasks and manage own workload
• Must be able to take direction as well as able to work in a self-directed capacity
Send your resume with application letter here
