CP Communications’ media releases

Australia’s leading provider of Out-Of-Home Digital media, PDM, has announced they will now offer carbon neutral advertising to their clients. PDM is the first Australian Out-of-Home Digital media company to provide advertisers with a choice to purchase fully carbon offset advertising as part of their environmental responsibility.

Carbon Planet, a specialist carbon reduction advisory company, has created a calculator for PDM that estimates carbon emissions for the use of all plasma and LCD screens used in their digital signage networks. Using this tool, PDM can purchase carbon credits on behalf of their advertisers and offer carbon neutral advertising to clients for a nominal surcharge.

PDM Communications Director, Angela Byrnes says: “PDM are excited that we can now provide our clients with the opportunity to carbon offset their advertising on our media networks. We identified that the impact of climate change is foremost in our customer’s minds and that the foundation of good client relationships can be built on a strong environmental policy.”

“More than ever before, customers are expecting the businesses they support to demonstrate social and environmental responsibility. We are happy to invest in the offset calculator knowing that we are helping our clients contribute toward a more sustainable and environmentally responsible future.”

Ms Byrnes says: “In addition to this environmental initiative and as part of our long-term commitment to the environment, PDM has also completely offset our carbon footprint to become carbon neutral.”

Carbon Planet conducted a thorough Greenhouse Gas Emissions audit to determine the carbon footprint of a one-year period, being the calendar year of 2007. The audit identified the types and amounts of GHG emissions attributable to PDM’s operations so that they could fully offset the effect of their emissions through the purchase of certified carbon credits.

The audit process included an inventory of all activities and utilities used in day-to-day business operations, identification of the source and scope of emissions, development of audit boundaries, collection of relevant usage data and analysis of data.

Jim Johnson, Carbon Planet’s Executive Chairman and CEO said: “We congratulate PDM on their initiatives and work with Carbon Planet. They are a tremendous example of what forward thinking, environmentally sustainable companies can achieve. The fact that they have extended their carbon neutral program to allow their advertisers to offset their emissions is innovative and market leading”.

PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.

ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ and T[Life]retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
www.primedigitalmedia.com