New eBook teaching old marketers new tricks August 25, 2008
Posted by Catriona Pollard in Freestyle Media.Tags: Fred Schebesta, Freestyle Media, http://www.freestylemedia.com.au/eBook/, Marketing, Online
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Director of innovative online direct marketing company, Freestyle Media, Fred Schebesta said the eBook acts as a practical guide for marketers and discusses six stages that are crucial for marketers who want to see their campaign achieve results.
“It’s tough to market online effectively and it’s only going to get tougher with all the content on the internet choking up attention. Campaigns can no longer be just good, they need to be great.”
“There is literally so much information on the net, basic online marketing tactics cobbled together are just not good enough anymore. I wanted to teach a step by step approach to executing online campaigns that get results,” said Mr Schebesta.
How to create an Online Marketing Campaign that Sells is valuable for marketers who want to deepen their understanding of the online marketing ‘coal face’ whether they are new to developing online marketing campaigns or want to learn new techniques to teach their team.
In the ebook Fred shares techniques and online direct marketing expertise he has used to create responsive and successful campaigns for his clients in order to increase sales and achieve targets.
It discusses how to set up an online marketing sales campaign, the importance of understanding the customer, developing the creative for a campaign and tracking its effectiveness.
His commitment to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline has seen him acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30.
Minister for Housing launches Homelessness Information Clearinghouse website August 11, 2008
Posted by Catriona Pollard in Energetica.Tags: Energetica, homelessness, Homelessness Information Clearinghouse, Lisa Harvey, Tanya Plibersek
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Energetica, an IT consultancy specialist in the not-for profit sector has developed an innovative homelessness website to be launched today in Newcastle, by the Minister for Housing, Tanya Plibersek. The site provides information on various aspects of homelessness in order to help tackle this priority social issue in Australia.
The Homelessness Information Clearinghouse www.homelessnessinfo.net.au, offers opportunities for people to participate in an online community, comment on articles, generate debate, participate in discussions, share information, ideas, expertise, and discuss issues online.
Ms Plibersek said: “The launch of the National Homelessness Information Clearinghouse will make it much easier for the homelessness sector to work together and share ideas.”
“Sharing research through this new facility will help government, researchers, service providers and the community to determine if our responses to homelessness are working.”
“It will also provide links to all levels of government and homelessness organisations websites. This will help to strengthen our ability to address the complex and very real problem of homelessness in Australia,” said Ms Plibersek.
Energetica’s Director Lisa Harvey said the launch of the new Clearinghouse website will provide a central place for agencies and workers in the field to find and share information about good practice, issue management, research and case studies on homelessness in Australia.
Ms Harvey said: “Many organisations in the sector work in isolation and a single source of information will provide an efficient way to increase their capacity to deliver services to homeless people, and to connect with others working in their field.”
“The Clearinghouse website has been designed to cope with large amounts of content and includes files for download in the document library, forums, events, and hundreds of articles and documents covering 150 categories of information.”
“The site also includes several of the submissions to the Federal Government’s green paper on homelessness,” said Ms Harvey.
Energetica’s experience in working with the community sector and their expertise in building online communities will contribute to a strong and focused information clearing house, allowing people to communicate with each other, work through issues and collaborate on shared resources and new ideas.
The Clearinghouse site is an initiative of the Supported Accommodation Assistance Program (SAAP), National Coordination and Development Committee (CAD).
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About Energetica
Energetica provides IT advice, strategy and web-based technology to the not-for-profit community. They help organisations build online communities. They help organisations build their IT capacity and manage it into the future by understanding the unique requirements of not-for-profit community-based, member-based organisations and SMEs. Energetica works with SMEs, peak bodies, trade unions, charities, associations and community organisations. www.energetica.com.au
