New eBook teaching old marketers new tricks August 25, 2008
Posted by Catriona Pollard in Freestyle Media.Tags: Fred Schebesta, Freestyle Media, http://www.freestylemedia.com.au/eBook/, Marketing, Online
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Director of innovative online direct marketing company, Freestyle Media, Fred Schebesta said the eBook acts as a practical guide for marketers and discusses six stages that are crucial for marketers who want to see their campaign achieve results.
“It’s tough to market online effectively and it’s only going to get tougher with all the content on the internet choking up attention. Campaigns can no longer be just good, they need to be great.”
“There is literally so much information on the net, basic online marketing tactics cobbled together are just not good enough anymore. I wanted to teach a step by step approach to executing online campaigns that get results,” said Mr Schebesta.
How to create an Online Marketing Campaign that Sells is valuable for marketers who want to deepen their understanding of the online marketing ‘coal face’ whether they are new to developing online marketing campaigns or want to learn new techniques to teach their team.
In the ebook Fred shares techniques and online direct marketing expertise he has used to create responsive and successful campaigns for his clients in order to increase sales and achieve targets.
It discusses how to set up an online marketing sales campaign, the importance of understanding the customer, developing the creative for a campaign and tracking its effectiveness.
His commitment to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline has seen him acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30.
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