New eBook teaching old marketers new tricks August 25, 2008
Posted by Catriona Pollard in Freestyle Media.Tags: Fred Schebesta, Freestyle Media, http://www.freestylemedia.com.au/eBook/, Marketing, Online
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Director of innovative online direct marketing company, Freestyle Media, Fred Schebesta said the eBook acts as a practical guide for marketers and discusses six stages that are crucial for marketers who want to see their campaign achieve results.
“It’s tough to market online effectively and it’s only going to get tougher with all the content on the internet choking up attention. Campaigns can no longer be just good, they need to be great.”
“There is literally so much information on the net, basic online marketing tactics cobbled together are just not good enough anymore. I wanted to teach a step by step approach to executing online campaigns that get results,” said Mr Schebesta.
How to create an Online Marketing Campaign that Sells is valuable for marketers who want to deepen their understanding of the online marketing ‘coal face’ whether they are new to developing online marketing campaigns or want to learn new techniques to teach their team.
In the ebook Fred shares techniques and online direct marketing expertise he has used to create responsive and successful campaigns for his clients in order to increase sales and achieve targets.
It discusses how to set up an online marketing sales campaign, the importance of understanding the customer, developing the creative for a campaign and tracking its effectiveness.
His commitment to sharing these techniques and educating the industry about online direct marketing and its application across the online discipline has seen him acknowledged as one of Australia’s leading entrepreneurial minds under the age of 30.
The Crisis in Website Traffic in Australia February 5, 2008
Posted by Catriona Pollard in Freestyle Media.Tags: Fred Schebesta, Freestyle Media, The Crisis in Web Traffic in Australia
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If you are feeling the pinch in 2008 with budgets being a little tighter and traffic being harder to come by, you are just feeling the beginning of the crisis.
You know that desperate feeling when you need something fast but its just not feasible to get it. Like when your website needs a mountain more sales in 6 days and you need some miracle to get it.
Fred Schebesta’s report about ‘The Crisis in Web Traffic in Australia’ discusses the challenges in getting website traffic in 2008 and beyond. This year will see some major developments and problems developing with how marketers have been driving traffic to their websites:
Traffic prices are increasing
Banner advertising is overpriced
The quality of rented databases is decreasing
Affiliate marketing channels are providing new opportunities to marketers
Fred is discussing these issues and offers solutions for people who need to see better results with less money
Download your Free copy of report on The Crisis in Website Traffic in Australia.
Freestyle Media Appoints Two New Senior Managers July 25, 2007
Posted by Catriona Pollard in Freestyle Media.add a comment
Online marketing agency Freestyle Media has appointed Sanson Lowe as Senior Producer and Neerav Bhatt as Search Engine Marketing Consultant.
In his position Mr Lowe will be responsible for the execution and delivery of SEO enhanced websites for Freestyle Media clients.
Mr Lowe brings a wealth of experience to his new role, with previous positions as Test Manager at Commonwealth Securities and Project Manager for Cycle and Carriage Automotive Services. He has worked in IT, specialising in website management, for the past nine years.
“I am looking forward to working with Freestyle Media’s clients to create and deliver high quality websites that are also dynamic and relevant,” Mr Lowe said.
“Freestyle Media has a great reputation for producing excellent websites and I am excited to be part of that,” he said.
Mr Bhatt will optimise existing websites and help design new websites for Freestyle Media clients, with the aim of improving site accessibility and usability.
With extensive experience in web development, SEO and web standards, combined with writing and marketing skills gained through blogging and as a volunteer webmaster, Mr Bhatt will prove a valuable asset to the Freestyle Media team.
“I’ve been involved with professional web development for a number of years, some of them as a self-employed consultant,” Mr Bhatt said.
“I will use this experience in my new role, but I also want to learn new skills in SEO, an industry which is constantly evolving,” he said.
Freestyle Media is a fast-growing online marketing agency with 18 full-time staff and group revenues exceeding $2M annually.
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About Freestyle Media
Freestyle Media specialises in driving traffic to websites and converts online customers into purchasers of products and services. Services include Online Marketing Strategy, Website development, Email Marketing, Banner advertising, Search Engine Marketing and Media buying and planning are Freestyle Media’s core business. www.FreestyleMedia.com.au
Fred Schebesta’s Blog www.OnlineMarketingSydney.com.au
