Telstra Enterprise & Government and PDM announce exclusive partnership focused on Out-of-Home Digital Media October 9, 2008
Posted by Catriona Pollard in PDM.Tags: OOHD Media, PDM, Prime Digital Media, Telstra, Telstra go to market, Warwick Syphers
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Telstra and Prime Digital Media (PDM) today announced the signing of a three year exclusive Go-To-Market partnership.
In a move designed to assist Australian businesses to deploy world-class Out-of-Home Digital (OOHD) Signage display solutions, Telstra’s Enterprise & Government Division and PDM will jointly pursue opportunities for OOHD media within the Australian marketplace through their complimentary product and service solutions.
As respective market leaders in OOHD and IC&T, PDM and Telstra will collectively present Australian businesses with a compelling value proposition designed to accelerate the fast-growing new media market.
Working in partnership, Telstra and PDM can assist retailers develop their own digital signage strategy, providing content, research results, and the benefit of experience. Telstra’s leading edge IP infrastructure will support this key feature in a retailer’s marketing mix.
Randy Lynch, Telstra Enterprise & Government, Executive Director Marketing and Strategy says: “The partnership will focus on joint promotion of OOHD media content as a marketing solution driven by fixed and wireless internet protocol (IP) networks for Australian businesses as well as the joint pursuit of selected OOHD media.”
Telstra’s state-of-the-art IP networks – Next IP™ and Next G™ – provide the reach, reliability and power required to deploy and run creative content at point-of-sale. PDM, which has the largest Out-of-Home Digital Media network in Australia will provide its highly experienced in-house creative team, media management systems and experienced marketing consultants who understand the unique requirements of this medium.
According to PDM Chairman Warwick Syphers, “PDM is delighted by the further strengthening of the relationship between our companies. Working in close collaboration, we will analyse and assess the Australian market to identify, clarify and customise the OOHD content solution needs of individual customers. We will also consider how we can address the potential common solution needs of sets of customers. A partnership of market leaders will only serve to accelerate a fast-growing new media market.”
PDM create and centrally manage content for Telstra TV, Telstra’s multi-channel in-store digital signage network that delivers information, education, promotion and Telstra brand messages to Telstra T-shops and T[life]™ concept stores Australia-wide. Messages can be updated by the minute via the internet when and where the message is most relevant to the consumer.
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PDM and Pacific Magazines announce exclusive cross-media partnership September 29, 2008
Posted by Catriona Pollard in PDM.Tags: digital signage network, OOHD Media, Pacific Magazines, PDM, Prime Digital Media, technology
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Australia’s leading provider of Out-Of-Home Digital media, PDM, today announced the launch of an exclusive partnership with consumer magazine publisher, Pacific Magazines, providing advertisers with a unique cross-platform media opportunity.
In an Australian first, Pacific Magazines will display branded custom content on PDM’s digital signage network from a selected range of high-profile magazine brands including Marie Claire, Men’s Health, Women’s Health, Famous and Virgin Blue Voyeur. Magazine advertisers will have the opportunity to complement print campaigns with Out-Of-Home Digital, reaching their target demographic of a young, mobile and hard-to-reach audience.
Launching with PDM’s Boost TV, located in Boost Juice outlets Australia-wide, the partnership will see PDM’s digital signage network deliver advertiser and brand messages to target demographic groups shared by Pacific Magazines and PDM. This deal provides advertisers with an immediate cut-through required in today’s fast changing consumer world.
PDM National Sales Director, Hamish Guild says “PDM is pleased to be associated with high profile magazines regarded as some of the country’s leading publications. Pacific Magazines can now offer their clients an exclusive value add-on for every magazine advertising sale – something their competitors can’t come close to matching in the current market.”
He continues, “Boost TV content chapters are sponsored by the various magazine brands to provide a dynamic synergy between digital and print media and makes it a desirable format for magazine advertisers.”
Group Marketing Manager, Kathy Skourtis, says “Pacific Magazines are excited to be working alongside PDM on this exclusive partnership. It provides an added dimension to each of the Pacific brands and gives our advertisers a unique opportunity to reach an extended audience.”
Pacific Magazines is part of the Seven Media Group which also includes Yahoo! 7 who PDM have an exciting relationship with using data feeds for live updates for news, weather and sports across its OOHD networks.
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Telstra unveils ground-breaking 3D TV initiative to engage new media savvy consumers at point-of-purchase July 30, 2008
Posted by Catriona Pollard in PDM.Tags: 3D content, out-of-home digital media, PDM, Telstra
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Telstra has unveiled Australia’s first commercial installation of 3-Dimensional content and technology with Telstra CEO, Sol Trujillo, opening the world-class Executive Briefing Centre (EBC) in Melbourne. The 3D TV initiative offers a ground-breaking communication medium that engages the new media savvy consumers in retail environments at point-of-purchase.
In an Australian first, viewers are able to engage with powerful 3D content without having to wear polarising glasses. The Telstra CEO features prominently on the 3D TV content display at the EBC explaining what Telstra calls “Next Dimension Working™” for its enterprise and government customers. Other content clips include purpose-built advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market.
Telstra Enterprise and Government’s Executive Director – Convergent Sales, Paul Geason said: “Following on from Telstra’s recent success with Australia’s first live interactive hologram, we partnered with Prime Digital Media to deliver another first in 3D interactive content. The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra’s enterprise and government customers. The technology lends itself to incredible new customer experiences.”
“Imagine the application of this technology to a traditional and crowded media space to create a new direct communication channel for organisations to engage and inform their customers about new products,” he said.
Telstra’s Retail Media Solutions partner, Prime Digital Media (PDM) has created purpose-built product and brand messages to demonstrate the power of this technology to Telstra’s enterprise and government customers. The flat-panel plasma display demonstrates a coming together of Telstra’s cutting-edge mediacomms and network capabilities, as well as PDM’s advanced 3D content production capabilities.
Julie Frikken, PDM Creative Director said: “We are excited to be a part of Telstra’s world-class Executive Business Centre in Melbourne. The centre is the perfect launch pad for yet another Australian first – 3D TV. What looks like a regular plasma TV at first glance surprises and engages customers with content that reaches out and invites customers to look again. 3D TV will fundamentally change the rules and scope for communicating messages to the marketplace.”
“This media platform certainly feels like it takes us into the Next Dimension. At PDM we are specialists in world-class out-of-home digital content production and 3D TV allows us to push conventional boundaries and capture an audience with simple yet effective brand messages,” Ms Frikken added.
Telstra’s General Manager, Innovation Marketing, Leonie Valentine explains the concept behind the inclusion of 3D TV in the Executive Briefing Centre: “The EBC was designed around Telstra’s brand and the Next IP™ network to put the power of what we call Next Dimension Working™ in the hands of our customers. The inclusion of PDM’s 3D content really does take us into the next dimension.”
The Melbourne EBC is part of a national customer demonstration capability established by Telstra to allow its Enterprise and Government customers to truly experience the benefits and value of Telstra’s integrated solutions and products through briefings and hands-on demonstrations.
PDM and Planet Ark announce environmental media partnership July 15, 2008
Posted by Catriona Pollard in PDM.Tags: enviromental campaign, National Tree Day, out-of-home digital media, PDM, Planet Ark, Prime Digital Media
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Australia’s leading provider of Out-Of-Home Digital media, PDM, today announced the launch of a pro-bono environmental media partnership with not-for-profit organisation, Planet Ark.
PDM will place a series of Planet Ark branded, purpose-built environmental messages and Planet Ark campaign promotions on its entire digital signage media networks Australia-wide at no cost to the organisation. To run over the next 12 months, the media space and content production has a market value of approximately AUD$1million.
The partnership will see PDM promote Planet Ark environmental campaigns as well as a dedicated environmental content chapter running over the PDM networks which will feature Planet Ark environmental tips and advice. These messages aim to demonstrate the many ways that individuals can reduce their day to day impact on the environment – at home, at work and in the community.
PDM Communications Director, Angela Byrnes says, “We see our partnership with Planet Ark as a relevant and effective way of further driving our mission to become an environmentally and socially responsible business. PDM aim to make a genuine contribution and change to the environment by supporting and playing a role in enviromental initiatives.”
She continues, “With the addition of informative and educational environmental messaging to our networks we expect to genuinely influence our network audiences to take action with climate change making them smarter and more efficient when it comes to the environmental issues that we are facing locally and globally.”
The award-winning content that the PDM signage network delivers will help Planet Ark engage a captive audience in retail environments. Through PDM’s digital networks, Planet Ark will further communicate their messages and raise awareness of environmental issues and latest campaigns. Planet Ark will be able to educate a wide demographic Australia-wide including customers at Boost stores, Retravision, as well as Blooms, Guardian and Amcal pharmacies.
Planet Ark CEO, Sean Barrett said, “Australian consumers urgently need information on sustainable lifestyles if they are to play their part in saving the environment and preparing themselves for the financial impact of living in a carbon constrained world. The PDM partnership gives us an opportunity of reaching a large consumer audience while they are shopping.”
Launching with content promoting Planet Ark’s National Tree Day, PDM will produce unique Planet Ark branded content through their in-house creative studio. The 15 second re-purposed promotional content clip will play in the lead up to the event over PDM’s entire media network including the Lifestyle, Wellbeing and Home Electronics digital media networks.
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store T [shop] and T [life]retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most Out-of-Home Digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral. PDM offer advertisers the option to carbon offset their advertising on the PDM networks..
www.primedigitalmedia.com
PDM announce carbon neutral advertising for their digital signage network July 10, 2008
Posted by Catriona Pollard in PDM.Tags: carbon neutral advertising, Carbon Planet, out-of-home digital media, PDM
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Australia’s leading provider of Out-Of-Home Digital media, PDM, has announced they will now offer carbon neutral advertising to their clients. PDM is the first Australian Out-of-Home Digital media company to provide advertisers with a choice to purchase fully carbon offset advertising as part of their environmental responsibility.
Carbon Planet, a specialist carbon reduction advisory company, has created a calculator for PDM that estimates carbon emissions for the use of all plasma and LCD screens used in their digital signage networks. Using this tool, PDM can purchase carbon credits on behalf of their advertisers and offer carbon neutral advertising to clients for a nominal surcharge.
PDM Communications Director, Angela Byrnes says: “PDM are excited that we can now provide our clients with the opportunity to carbon offset their advertising on our media networks. We identified that the impact of climate change is foremost in our customer’s minds and that the foundation of good client relationships can be built on a strong environmental policy.”
“More than ever before, customers are expecting the businesses they support to demonstrate social and environmental responsibility. We are happy to invest in the offset calculator knowing that we are helping our clients contribute toward a more sustainable and environmentally responsible future.”
Ms Byrnes says: “In addition to this environmental initiative and as part of our long-term commitment to the environment, PDM has also completely offset our carbon footprint to become carbon neutral.”
Carbon Planet conducted a thorough Greenhouse Gas Emissions audit to determine the carbon footprint of a one-year period, being the calendar year of 2007. The audit identified the types and amounts of GHG emissions attributable to PDM’s operations so that they could fully offset the effect of their emissions through the purchase of certified carbon credits.
The audit process included an inventory of all activities and utilities used in day-to-day business operations, identification of the source and scope of emissions, development of audit boundaries, collection of relevant usage data and analysis of data.
Jim Johnson, Carbon Planet’s Executive Chairman and CEO said: “We congratulate PDM on their initiatives and work with Carbon Planet. They are a tremendous example of what forward thinking, environmentally sustainable companies can achieve. The fact that they have extended their carbon neutral program to allow their advertisers to offset their emissions is innovative and market leading”.
PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of Out-of-Home Digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ and T[Life]retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. PDM is the first Australian Out-of-Home Digital media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral.
www.primedigitalmedia.com
PDM and Telstra deliver groundbreaking real-time digital marketing solution June 27, 2008
Posted by Catriona Pollard in PDM.Tags: out-of-home digital media, PDM, Telstra, Telstra T-Life store
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Australian leader in Out-of-Home Digital media, Prime Digital Media (PDM) in partnership with Telstra, have unveiled a groundbreaking digital retail marketing installation with the launch of the Telstra T-Life store, on the corner of Bourke and Swanston Streets, Melbourne.
Launched yesterday by Telstra CEO, Sol Trujillo, the T-life concept store showcases PDM’s cutting edge digital retail marketing solutions. PDM’s in-house creative studio designed high definition Telstra branded video content to run across three TelstraTV channels (a giant indoor wall of Plasmas, a series of portrait screens and one 22-metre tall outdoor screen).
These digital signage platforms are centrally managed by PDM through their web-based media management system, enabling the delivery of real-time marketing messages to consumers targeted by location, customer segment and time of day.
The creative emphasis of content is on high visual impact and clear, concise messaging. Content combines Telstra TV-specific content mixed with existing advertising, sponsorship or branding material that has been re-purposed to work in this very specific medium.
PDM Planning and Creative Director Julie Frikken, says: “PDM’s digital signage solution for Telstra runs on an outdoor screen as well as various strategically placed, high-impact screens in the store itself. PDM’s digital media is unique in that it broadcasts dynamic content that can target specific audiences at specific times of day and days of the week. The audience on Bourke Street on a Saturday night for example, will see vastly different content on the outdoor screen to commuters during peak hour on a Tuesday morning.”
The T-Life Outdoor channel runs on Australia’s largest outdoor LED screen. The 2.5 metre wide by 22 metre high screen broadcasts dynamic content 7 days a week, 24 hours a day with a content mix consisting of Telstra brand messages, infotainment and promotion. The large-scale screen is designed for maximum impact to engage pedestrians and drive traffic into the T-Life store.
TelstraTV content also runs across a huge indoor multi-screen ‘T-Life Brand Wall’ which displays a mixture of informative product demonstrations, vibrant promotional information and brand content. The content is designed to inform, educate and entertain consumers whilst they are browsing and ensures maximum impact in demonstrating Telstra’s products and services.
About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-Life’ and‘T-shop’ retail network, TelstraTV.. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. PDM and Telstra have recently signed a three year Go-To-Market exclusive partnership agreement. www.primedigitalmedia.com
PDM networks the first to go live with QR technology June 24, 2008
Posted by Catriona Pollard in PDM.Tags: PDM, Prime Digital Media, QR Technology
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Out-of-home digital (OOHD) media company Prime Digital Media (PDM) announced today the addition of QR to their advertising solutions, making them the first Australian Out-of-Home digital media company to adopt QR technology.
QR (Quick Response) Codes add another new dimension to OOHD advertising. By simply flashing a mobile phone at one of the codes on the PDM screens, a consumer can be directly linked to the advertiser’s brand messages.
QR works by the consumer using a camera phone that has been equipped with the reader software, scanning the image of the QR Code causing the phone’s browser to either launch and redirect to a programmed URL, text message, or phone number at no cost to the mobile phone user or the advertiser.
In an Australian first, PDM is using this break-through technology on all their Media Networks including Wellbeing, Lifestyle and Home Electronics. Currently the PDM network has over 6,000 Plasma and LCD screens connected to a centrally managed web-based trafficking system, attracting leading domestic and international brands as advertisers on the network.
“We have seen the dramatic take up of QR in Japan by retailers, with almost every retail industry adopting this technology. Our advertisers are eager to embrace QR to build stronger brand relationships with consumers.”
“Because there is no barrier to entry, the technology is opt-in and there is no cost for the advertiser or the user, we predict QR technology to boom in Australia by 2009,” said PDM, Planning and Creative Director, Julie Frikken.
“OOHD media captures consumers as they dwell. People don’t ‘watch’ OOHD screens like they do a TV, instead they take away high impact snippets of information as they dwell. Now, with QR technology, they can further engage with the advertising by instantly getting further information about products and brands of interest.”
About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
Prime Digital Media appoints Account Director June 22, 2008
Posted by Catriona Pollard in PDM.Tags: out-of-home digital media, PDM, Prime Digital Media, Telstra TV
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Australia’s leading provider of out-of-home digital media, Prime Digital Media (PDM) has appointed Ifca Dragicevic as Account Director.
Dragicevic is responsible for managing PDM’s day-to-day relationship with Telstra’s Strategic Marketing and Retail Media solutions team. Her role includes co-ordinating all aspects of the rapidly growing centrally managed ‘Telstra TV’ digital media platforms.
Dragicevic says: “I am excited to be working with PDM and look forward to contributing to the growth of this new media space. Working with PDM I hope to grow the Telstra relationship as well as develop their managed in-store media network.
“I am looking forward to a positive year ahead with PDM, achieving growth with Telstra and contributing to PDM’s already excellent results. My technical and creative background is a great fit for this role, as I will be working both strategically and technically with Telstra who have committed to a rollout of Telstra TV to another 50 stores by mid-year. We are also currently working on the launch of the Telstra T-Life store in Melbourne which is due to open at the end of this month.”
Ms Dragicevic has worked with a variety of traditional and new media companies over the past 18 years in a number of different roles, primarily in account management and production. These companies include Broadcast Media businesses such as Channel Ten, Channel Seven and SBS to those in the Digital Media sector such as Euro Interactive, Patts Interactive and Singleton Ogilvy Interactive.
Prior to working at Prime Digital Media, Ms Dragicevic was Senior Interactive Producer at Singleton Ogilvy and Mather. In this role she managed an extensive portfolio of clients and interactive projects like dynamic website developments, e-marketing campaigns, interactive game developments, broadband media production and online advertising campaigns.
Ms Dragicevic has worked with clients including KFC, Mitsubishi, DHL, McGuigan Wines, Arts Council, Foxtel and Telstra.
About PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM also centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
PDM and Sigma announce 20% sales increase using in-store digital media network June 2, 2008
Posted by Catriona Pollard in PDM.Tags: digital signage, Out of home digital, PDM, Sgma
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PDM and Sigma today announced research results demonstrating the effectiveness of the Wellbeing in-store out-of-home digital media network. The research shows a sales increase of up to 20% against comparable stores who do not display the digital media advertising.
The month-long research combining work by Galaxy Research and Sigma audited point-of-sale data, compared two products (Hydralyte and Blackmores Women’s Vitality) in four pharmacies year-on-year, month-on-month and like-for-like stores.
The pharmacies selected to carry out the research were spread geographically across Australia. No additional point-of-sale promotions or catalogues were placed in the pharmacies for the two products participating in the research.
David Spaulding, CEO, Hydration Pharmaceuticals says: “We have been trialing our latest Hydralyte campaign in-store at four Sigma pharmacies on PDM’s Wellbeing Network for the past two months. We are impressed with the impact this has had on customers. The increase in sales of Hydralyte in the participating pharmacies is 20% greater than non-participating pharmacies for the same period.”
Elmo de Alwis, CEO, Sigma Pharmaceuticals, says: “I am delighted that our innovative retail strategy lead us to introduce digital media into Sigma’s leading pharmacies as it is driving increased sales in store and for suppliers. We have shown that the combination of best-in-market centrally managed digital media and interactive health information is creating a unique shopping environment and consumer experience in our Sigma aligned pharmacies. Working with PDM, Sigma anticipates continuing the expansion of this network in the very near future”.
Sigma and PDM are amongst the first companies in Australia to release tangible research about the effects of digital media advertising in Australian pharmacies.
Jon Marshall, PDM, Wellbeing Network Manager says: “PDM are pleased with our recent research findings carried out in the Sigma pharmacies. There is now a strong body of evidence from numerous studies both in Australia and internationally that support the media platform as a valid and effective way of engaging consumers at point-of-purchase. We can prove that pharmacy visitors are seeing the screens, recalling the advertising and responding to the messages.”
PDM’s Wellbeing network is featured across Sigma pharmacies Australia-wide.
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PDM Wellbeing Network – sales research methodology
In the month of April 2008 PDM conducted research on the effect of digital advertising through the Wellbeing Network on sales in pharmacies. Key results from the research showed:
• In-store advertising increases sales by up to 20% on the previous month where no advertising was shown
• In store advertising increased sales for the same month over the previous year
• In-store advertising not only reversed the decline in sales for the previous year but increased sales by a minimum of 55%
The methodology consisted of using four pharmacies, two products over one month. The pharmacies were Amcal and Guardian in NSW and Victoria. The products advertised were the Hydralyte range and Blackmores Women’s Vitality.
The data analysed is point of sale information provided by the pharmacies. Sales were tracked for March when there was no advertising and April when the advertising was implemented 3rd week of April.
To ensure the data was uninfluenced by other factors, there wasn’t any catalogues, dump bins or promotional offers provided in April.
It is clear from the sales data that in-store digital advertising has a positive effect on sales benefiting the pharmacy and suppliers.
ABOUT THE WELLBEING NETWORK
Spread over 250 stores nationally, the Wellbeing Network is the largest centrally-managed out-of-home digital Wellbeing network in Australia. The network consists of LCD screens and touch-screen kiosks at prominent locations in captive consumer dwell areas across three pharmacy brand channels – Amcal, Guardian and Blooms. The network provides an engaging mix of news, information, entertainment, health, beauty and wellbeing content interspersed with advertiser and channel messages. The Wellbeing Network delivers targeted messages to a predominantly female audience in a trusted destination where 83% of shoppers purchase. The network offers advertisers 3.6million opportunities to see (OTS) per month. Recent findings have proven that the Wellbeing Network reaches a predominantly female audience (73%) in an environment where 83% of shoppers purchase. 97% of the Wellbeing audience trust their pharmacist and believe their pharmacy is a quality heathcare destination. Source: Galaxy Research, January 2008
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
ABOUT SIGMA PHARMACEUTICALS LIMITED
Sigma Pharmaceuticals Limited (Sigma) is a leading manufacturer and marketer of prescription, over-the-counter and generic pharmaceutical products, a leading wholesale and distribution business to pharmacy and owner of some of Australia’s largest pharmacy banner brands: Amcal and Guardian, in addition to the new Amcal Max brand. Sigma is listed on the Australian Stock Exchange and in 2006 / 07 had annual sales of $2.7billion and an annual net profit after tax of $104.6 million. www.sigmaco.com.au
PDM and Telstra announce groundbreaking 3D content and technology initiative May 19, 2008
Posted by Catriona Pollard in PDM.Tags: 3D content and technology, 3D TV, PDM, Telstra
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Announcing an Australian first in 3D plasma installations, Australia’s leading provider of Out-Of-Home Digital media, PDM and Telstra will join to showcase groundbreaking video content using emerging 3D technology.
In an Australian first, viewers will be able to engage with powerful 3D content without having to wear polarising glasses. PDM’s in-house creative studio will design purpose-built information, advertising, product information and brand messages for Telstra to demonstrate the power of this technology to the market. The flat-panel displays will demonstrate Telstra’s ‘break-through’ world-class technology, services and media capabilities as well as PDM’s advanced 3D content production capabilities.
Julie Frikken, PDM Creative Director says, “Marking yet another first for PDM, 3D TV will position both companies at the forefront of media technology in Australia. 3D TV will fundamentally change the rules and scope for advertisers communicating messages to the marketplace.”
She continues: “PDM’s studio can now create 3D imagery from existing 2D Telstra visual content or we can create 3D content from scratch using sophisticated software products.Imagine your product or brand spinning, jumping and literally reaching out to your audience. This technology lends itself to incredible new customer experiences – we’re excited about the possibilities. “
Telstra Enterprise and Government’s Executive Director – Marketing, Planning & Operations, Randy Lynch says, “Telstra is always on the lookout for innovative ways to capture the imagination of our customers. Working closely with PDM, Telstra will be the first company in Australia to utilise this creative solution.”
ABOUT PDM
Prime Digital Media (PDM) is Australia’s leading provider of out-of-home digital (OOHD) media. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed out-of-home digital network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. Clients include Retravision, Boost Juice, Amcal, Guardian and Blooms. PDM centrally manage and produce content for Telstra’s in-store ‘T-shop’ retail network, TelstraTV. Fireback Digital, PDM’s in-house creative studio, produce the most out-of-home digital content in Australia and have collected the most awards for doing so. www.primedigitalmedia.com
